Tom's introduction to the music business came through his fashion brand, Tom Cridland Clothing, established in 2014, and its customer, Nigel Olsson. Tom has designed Nigel's clothing for Elton John tours since 2014, including his purple suit for the historic, recording breaking performance at Glastonbury.
Tom is a keen entrepreneur and has consulted for over 350 clients including Rubik’s, Castore, Sweaty Betty, Luno, Drumeo, Redshaw Advisors Ltd, Henry Poole & Co, Richard Anderson, Craghoppers, Build-A-Bear, Hometree, Keela, Corrymoor Socks, Tea & Tequila, Hometree, Araldica Castelvero, Lee Oskar Harmonicas, Santamaria Shirtmakers, Draper of Glastonbury, Iles Formula, Ynsect, Bodileys, Nigel Olsson and The Stylistics.