"Known as Sir “El Tom John,” Tom Cridland has made it his career to play the songs of Elton John"
"seen on Leonardo DiCaprio and Hugh Grant"
"learning to play the piano helped him overcome a life-threatening drinking problem"
"tailor to the stars offers bold colours — and a 30-year guarantee"
"clothes that last"
"Tom Cridland wants to save the sweatshirt"
"for Cridland, it's not just about durability, but sustainability"
"the clothing industry's antithesis of fast fashion and one-use garments"
"The only sweatshirt you'll ever own"
"worn by A-listers such as Leonardo DiCaprio and Daniel Craig"
"first piano note in late 2020 to performing a concert in front of 1,500 people in 2023"
"donned by celebrities such as Leonardo DiCaprio, Hugh Grant, Stephen Fry, and Daniel Craig"
"making sustainability trendy"
"how to launch your own menswear brand with $9,000, a dream, and no gimmicks"
"quite brilliant"
"Cridland created his company fresh out of university"
"taken the fashion world by storm"
"clothes that last...a boutique PR company and a rock band"
"an old-school approach of setting up concerts in 48 states to promote his music"
"items of clothing that are guaranteed to last 30 years"
"Tom's seen his chinos worn by silver-screen royalty"
"rejecting the fast fashion cycle"
"His clothes are cool, are worn by Daniel Craig and Leonardo DiCaprio"
"has designed eco-friendly clothes for a number of A-list stars"
"sustainable clothing that will last a lifetime"
"strong seams and special treatments to prevent shrinking"
"call it the anti-fast fashion label"
"guaranteed to see you through three decades"
"first piano note in late 2020 to performing a concert in front of 1,500 people at McKelligon Canyon Amphitheatre"
"worn by Leonardo DiCaprio, Stephen Fry, Hugh Grant, Daniel Craig and Rod Stewart"
"creating more durable clothing"
"Cridland is fighting against fast fashion"
"used to regularly sink more than 10 pints of beer in a single sitting"
